There are two modes, Solo Mining, where you have a predictable BTC daily income based on your TH and predictable fees for electricity and service. Then there is Miner Wars where it is gamified, and you have to compete for your share but you can earn as much as ten times solo.
Their recent roadmap says they are looking to build their own pool and have 25M TH by then. They run their own data centers and ASICs across the globe.
Ah cool, sounds fun, about time someone gamified bitcoin mining a bit more I suppose. As long as it doesn't end like most rent miners did way back in the day.
They have been around for a while and there is a ton of money in it. That being said, I am looking to earn my initial investment before halving hits so it's just gravy from there.