Building Culture Over Charts

My (Unpopular) Opinion
If you spend enough time in any crypto-native community, you’ll notice a familiar pattern emerge. Conversations that start with good intentions slowly collapse into one recurring theme: token price. Hive is no exception.
To be clear up front, this is not an attack, a callout, or a declaration of who is right or wrong. It’s simply an observation from someone still relatively new to the ecosystem, offering perspective rather than certainty.
What follows is less about price itself and more about what happens to a platform when price becomes the dominant lens through which everything else is judged.
Hyperfocus on Token Price Hurts $Hive More Than It Helps
From what you can see early on, Hive functions primarily as a social network, a blogging platform, and a gaming community layer. Those are the core products. The blockchain and token exist to support and enhance that experience, not to replace it.
In many ways, Hive resembles platforms that have existed successfully for decades without native tokens. Think Medium for blogging, gaming guilds for coordination and competition, or social platforms built entirely on attention and participation. These systems did not require a speculative asset at their center to create value for users.
Hive adds something powerful on top of that model. Ownership, permissionless participation, and aligned incentives. But those are benefits layered onto an already viable product. They are not the product itself.
When discussion shifts too heavily toward token price, it reframes Hive as a financial instrument rather than a place people actually want to spend time.
Culture Flows Downstream From Power Users
Every online ecosystem develops a culture, whether intentionally or not. That culture is shaped most strongly by its most active and visible participants.
If power users focus primarily on price action, yield, and short-term returns, newer users will assume that is what Hive is about. Over time, that mentality trickles down and becomes normalized. Engagement shifts from creation to extraction. Participation becomes transactional.
If power users treat Hive as a place to build, write, experiment, play games, and form communities, that mindset becomes contagious too.
Culture is not enforced by rules. It’s modeled by behavior.
The Same Trap Exists in Blockchain Gaming
This dynamic is even more obvious in blockchain-based games. Games that lead with earning potential rarely succeed long term. Development priorities become distorted. Key success points are defined by payouts rather than fun, usability, or retention. Players arrive for profit, not enjoyment, and leave the moment returns decline.
Strong games work the opposite way. They focus on building something people actually want to play. The economy exists to support engagement, not replace it.
Monetization is an inherent part of most blockchain products, and there’s nothing wrong with that. Establishing sustainable tokenomics matters, but once that foundation exists, obsessing over price does not improve the product; it distracts from it.
Create Desire; Revenue Follows
Across nearly every industry, this principle holds true:
- Create a product people genuinely enjoy using
- Build something worth returning to
- Foster a community people want to be part of
When these elements are present, monetization tends to follow naturally.
Hive already has many of the ingredients needed to thrive without price being the focal point of engagement. Strong writers. Active communities. Games, tools, and social layers that reward participation rather than passive holding.
Surprisingly, the healthiest thing for the token long term may be talking about it less and building around it more.
Final Thoughts
This isn’t a dismissal of token discourse, and it isn’t a claim of authority. Price matters. Economics matter. Sustainability matters. But when they dominate the conversation, they can quietly undermine the very thing that gives the token value in the first place.
Hive does not need to be reduced to a chart to succeed. If it continues to be treated as a place worth building and participating in, the rest will take care of itself.
That’s just my own humble perspective as a newcomer to this amazing network & community.
Take it for what it’s worth.
About the Author

My name is Jordan, also known as CRVNE.eth. I reside in the United States in Orange County, California. Professionally, I work as the operations manager of a lead generation agency focused on high-volume inbound calls for call centers. Alongside that role, I build CRMs, automation workflows, and email campaigns for businesses. I’ve been involved in crypto and Web3 for over a decade, with interests spanning blockchain infrastructure, gaming, and community-driven projects.
If you would like to know more check out my intro post:
https://peakd.com/hive-138784/@crvne.eth/who-i-am-and-why-im-here-on-hive
Well said!
That bit particularly caught my eye... and goes back to one of the fundamentals of marketing, even predating blockchain, online rewards and more: You GET what you FOCUS on!
As somewhat of an OG around here, I long submitted (2017-18) the "unpopular" opinion that presenting Hive to the world as "a place to earn" would not draw a sustainable audience interested in building anything other than their pocketbooks.
I'm a blogger and content consumer. The rewards are a nice fringe benefit.
In a far distant life, I remember the late Stanley Marcus (then CEO of luxury retailer Neiman-Marcus) doing a talk for a University lecture, and he pointed out that Neiman-Marcus was never in the "profit" or "sales" business, but in the "happy and excite customer" business...
Bingo. It's a story as old as time (maybe). The hype will die and only those that provide intrinsic value will remain standing. Business hasnt changed. There's just a lot of pipedreams inundated within the "crypto" space because people see number go up, but I am absolutely bullish on and believe in the benefits that blockchain provides to many aspects of business, social networks, technology, and life as a whole. As Dory would say "Just keep swimming"... we'll get there... eventually.
Good share, agree 100% with your perspective! :)
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Thanks for the feedback. I understand why a lot of people focus so much on price short term price movement, but I am confident that as time goes on and blockchain products / platforms become more mainstream the price of tokens will be less of a concern for everyday users. Like how with traditional products now the only people concerned with "token" value are shareholders while users are only concerned with product and experience.
At the end of the day, create a good product and experience and number go up. lol
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agreed. blockchains and prices themselves are the goal. the question is what makes hive fun? it's more about behavior and culture (which are not really attractive right now)
You got it. And the only ones who can make the behavior and culture attractive are all of us, together. Continue using the various tools of the Hive ecosystem, engaging with one another, supporting one another, etc and all of the rest of the indicators of success will follow.
Thanks for the feedback!
a little typo.. blockchains and prices themselves are NOT the goal. it's going to be an unpopular opinion but doesn't mean it's wrong. once censorship resistance is achieved, we should focus more on having non-crypto conversations that are cool interesting and fun.
Yupp. I think once we see more mainstream integration and adoption of blockchain systems and they become more of the "norm" with less focus being placed on the tech and more focus placed on the use case then we will see these platforms with monetary gain as side benefit really thrive.
The fact that people are still referring to their businesses, ideas, platforms, etc as "blockchain projects" is indicative of the fact that most of them provide little to no intrinsic value. Imagine referring to your book publishing company as a "paper project". lol. No one know wth you're talking about. Once we get past that I think we'll be where we need to be overall.
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