What you call zero-sum erosion is so notorious on YouTube and steemit, luckily for youtube some new people bring a better, more intellectual, content like Vsauce or 3Blue1Brown. I hope there will be a wave of new and better bloggers for steem.
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It will become a necessity or else they will become obsolete.
Will they? There's enough shitty creators on youtube with massive followings. I very much doubt that shitty creators will die out on steemit.