Even little (not so little, as it seems, and a big THANK YOU for that), solid steps toward improvement add a boost to the stability of the platform.
This is essential (or Ecencial) to users, I think, because platform stability + smooth operation = platform and user prosperity.
A happy and booming ecosystem, in other words.
Add that to promotional and welcoming efforts aimed at other users in the crypto universe, and you have a formula with many winning chances.
I strongly believe that social engagement and activity, through the various Hive connected platforms and applications, is the hidden asset of HIVE and its related tokens compared to the likes of BTC, ETH, etc.