Part 5/7:
Marketing the Course: Engaging Prospective Learners
Creating the content and a website are merely parts of the larger picture; marketing the course is essential for attracting learners. With this in mind, Smitty instructed Manis to generate a suite of marketing materials, including:
10 email launch sequences
5 follow-up engagement emails
20 social media posts tailored for platforms like Twitter, LinkedIn, and Instagram.
The foresight to segment the marketing materials into separate tasks showcases Smitty’s strategic approach—another key takeaway for educators seeking to implement AI solutions.