I just had a great and wide-ranging conversation with @meno , @buttcoins , and @starkerz where we talked about my history with Steem, Hive, and Koinos. Ultimately I came away thinking that one of the ways I might be of service to the Hive community is in helping you all to craft your messaging. Having a great product is necessary, but not sufficient. People need to hear about your product, understand it, and get excited about it. As @meno pointed out, Hive is unique in that part of Hive's value proposition _is it's community--you--_and above all a mission has to be true. That means the mission has to come from you.
https://ecency.com/hive-170475/@buttcoins/hive-thrive-show-40-guest-andrarchy
So what do you think the mission of Hive is (or should be)?
Bear in mind what a mission is NOT. A mission is not a unique value proposition, which is what makes the product special. Nor is it a pitch which is what you say to specific groups (demographics) to get them especially excited about your product.
The mission is the shortest statement you can say to anyone to get them excited about your product. It needs to be true, compelling, and accessible to all. So, for example, "decentralized database" has no place in a mission because it is not compelling or accessible to all. Same for "censorship resistant."
Let me know in the comments!
Control/Own what you choose to share socially.
"Own your social media." Short, simple, not bad.
Make social media great again :)
Hive empowers the users
I like this. I definitely think empowerment is key. But there's something about the word "users." TradSoMe (traditional social media 😂) turns people into users. Hive is a social network for people owned by them.
I've thought all along that Hive can give opportunities to people who are lacking them. We are seeing that in Venezuela (who have other issues now) and Africa. The whales may be mostly from Europe and USA, but they should give others a chance.
"Users" can be a loaded work (as in drugs?), but what are alternatives? Citizens? Owners? They are all people and so are the whales. I hope we don't get taken over by bots, but then we have a say in that.
Provide template for post-labor economy system
Disrupt business model of digital economy
Empower people in digital environment
Create a templete for a network states
Secure funcional Internet in the age of dead internet theory coming live
I mean, it should be given a lot of thought and conceptual framework. Hive needs high level narratives and not one, but many. And marketing should be niche-targeted, because Hive is not one thing, but instead of target some narratives with dwell in abstraction as you mentioned. In other words, as much Hive is unique in needs uniquely tailored marketing strategy. I would be happy to join discussion, I believe I might have some ideas behind this rather general thoughts.
My own freedom
Own your content, and stop being used for corporate ad revenue.
The freedom to make a social space and economy that are truly our own, that work and look how we want.