I agree that propaganda and marketing is a big problem! Maybe no one could come up with a market solution for this problem, I don't know.
I definitely wouldn't mind if everyone focused less on monetary profits and more on sustainability, and health. But to my understanding, humans always seek profit, and I mean "profit" in a very wide sense here. Profit in the sense that I managed to meet my goal. If my goal is to help a hungry person and I meet this goal. I made a mental "profit".
So how do we shift peoples goals from "accumulating a lot of stuff" to "living in a sustainable way"?
I think it has a lot to do with time preference and being an educated and thinking individual, instead of being schooled. I think a free market would push us in the right direction. I think people today are scared and stressed. This contributes to not reflecting about what is important. It contributes to people buying more stuff and feeling the need to save more money. If we had a free market I think everyone would have more prosperity (except for the former rulers). I think that could give people a little pece of minde and maybe people would work less and spend more time whit their children.
What do you think we can do?
As far as I can tell, the most important thing is definitely shifting the cultural paradigm away from the fear & separation humans currently experience, mostly due to childhood trauma, lack of community, intentional programming (school, media, etc), artificial scarcity, and so on.
In terms of what we can do, ourselves, right now, to move in that direction, I see these as the key steps:
Sounds great! I really think people need to build a community or a tribe from the ground up. :)