The difference between Splinterlands in this case would be that the end asset arent Spl cards or SPS. It all goes into Hive. So the effect would be amplified. ofc, its important to state that Splinterlands was a massive success and emulating that will be incredibly difficult.
You can even presume that revenue generated will be used to buy HBD to continue increasing cut of the fees.

I know that you will push marketing from your end so hopefully this leads to more demand and more partnerships.

Yes. its about partnerships, integrations and creating external demand for HBD. We have a clear path for what to do.