It's intended to be something that anybody can use. The process is still a little bit buggy because it was developed for Talent Land in bit of a rush, but it's being cleaned up as we speak. Should be ready in no time so you can use.
You're welcome to check it out:
https://app.holahive.com/?ticket=holahive
https://talentland.distriator.com/#/uploadSelfie (Open in Keychain)
Cool! Is the Why Hive something you guys administer as well? Would be good to have the Why be more about content immutability. That is a big appeal of the platform for long term authors, I think.